Beating Homogeneity Out Of Iced Coffee

Cold Brew Towers at work in The Lab at Spro.

Just yesterday I was mentioned in a blog post about Iced Coffee and Cold Brews. For those of you not following the coffee biz it's been a heated topic for the past few months with various people arguing about which iced coffee brew method is "best" - as though there has to be one magical brew formula that bests all others.

 Quite frankly, I just think it's a load of hogwash.

All across 3WCoffee people with the intention of proving that they're "right" because they've used some sort of psuedo-scientific method or newfangled electronic device that tells you that their technical numbers are "right" and that number means that your drink is "awesome." And they haven't even tasted it yet.

It's as though there's some sort of campaign to get everyone to brew the same way.

Which leads to the question: do I think that the methods we use at Spro are superior to the others? The answer is: of course! Otherwise, we wouldn't be serving coffee in that manner.

Do I then want everyone else to brew and present coffee the same way we do? Absolutely not - that's just ridiculous.

What I want to see when visiting coffee places is vision and interpretation. Sure Mad Cap and Spro can buy the Ardi green coffee from the same person and have the same coffee from the same lot, but do I want the two coffees to taste exactly the same? Gosh, what fun would that be? That's about as exciting as a tour of DC coffeehouses where the coffee is the same everywhere.

I want to experience the interpretation and the nuance as offered by that barista or that shop. Give me something different, interesting and exciting. And for God's sake, taste the coffee instead of running it through some machine!

Is that to say that we expect our way of brewing to be the do-all, end-all for all people? Well, that would be nice. But I accepted many years ago that what we do will not be the right fit for all people. We're making coffee to our vision and to our tastes. We want people to experience our interpretation of coffee - hopefully, they find it as interesting and exciting as we do, but sometimes they do not.

Some people dislike the way we brew iced coffee and that's okay. There are plenty of places brewing coffee in a different manner that they might find more appealing. But all of this argument, discussion and banner waving about whose method is "best"? That's just malarkey. Taste is what determines what is "best" and we let taste be our guide, and I hope you do too.

Because my guests don't come into Spro bearing measuring devices looking for some magic number, they actually drink the coffee.

Coffee Germania

Making coffee at Kaffeemaccherei.

Like many places around the world, ask the local coffee people about their "scene" and you get similar reactions: "it kinda sucks", "it's lacking", "we need help", etc., etc. It seems in Germany it isn't much different. Ask the Germans where to get coffee and they'll tell you that there's only one or two places serving decent coffee - little do they realize that those "one or two" shops is typically more than most American cities.


Coffee and almond pastry at Der Backer Eifler.

My trip to Germany was less about coffee than it was about driving and cars, so I didn't really take the time to research or make tremendous effort to visit coffee spots. If it was out of the way (like Hoppenworth & Ploch, located in the middle of a university campus and a pain in the butt to get to) or open odd hours (sorry Berlin, but opening at 1pm on a Sunday is "odd" and not enough of a draw for me to delay my tour), then I just didn't bother. After all, if I really want to have okay coffee served by attitude filled hipsters, then I certainly don't need to fly to Europe for the experience. America is the leader in that regard.





Hoppenworth & Ploch - Frankfurt
Located on a university campus, H&P was the first place I tried to visit on my stopover to Africa. Colonel Matt was in town, had a car and we were in search of this place that supposedly serves great espresso. We drove around, consulted the iPhone, drove some more, got lost, dead-ended several times, always thinking that we could drive up to the coffee place (it said so on the iPhone). Finally, we realized that it was not going to happen, that we would have to find parking and hump it in across campus. With no parking to be found anywhere in the Westend, we gave up. Maybe that backerei chain would have passable coffee.




A regular coffee at Karin.

Cafe Karin - Frankfurt
The problem with a 5am arrival is that you can spend five hours getting yourself together and it's still only 10am. Wolfram Sorg said that Karin has a good breakfast, so I went there after I gathered myself, my rental car and arrived in downtown Frankfurt at 7am - only to find that Karin opens at 9am.

WTF??? This is Frankfurt. The financial center of Germany. Hell, it's the financial center of Europe and where the Euro is based. Nobody works until 9am?? This isn't America because Americans would be working. Ironically, the only place open in the neighborhood was a Starbucks (opens at 7am) and a bakery serving passable coffee with cream and sugar. I had to wait.


The day's special for six euros fifty.

When Karin finally opened, I was treated to fresh food, nicely prepared, at a good price and bitter, over roasted coffee. Better to stick with Coke Lite and a bottle of water.

Cafe Karin
Grosser Hirschgraben 28
60311 Frankfurt am Main
Germany
+49 69 2952-17
www.cafekarin.de





Kaffeemacherei - Lovely table settings.

Kaffeemacherei - Frankfurt
Truth be told, it's a rare experience for me to visit a coffee place and wish that I was the owner. Typically, I might admire a certain aspect of that coffee shop's operations, like their volume and revenue stream, or their retail sales, or perhaps their decor, or packaging.

On the other hand, I'm also thankful that many of the shops I visit are not mine because of generally rude baristas, poor sanitation, lack of standards and slipshod presentations.


Celebrity photos brighten the whitewashed walls.

But Kaffeemacherei is different. Located in a relatively nondescript neighborhood with a simple exterior that belies the gorgeous interior. Lots of white paneling and cute details compensate for this truly tiny shop. From the color coordinated La Marzocco GB-5 to the fresh flowers on the table to the complete presentation of labels signs and probably one of the best printed menus I've ever seen in a 3W cafe.


A slightly foamy cappuccino.

Speaking with the owner who, evidently, decided to open Maccherei after burning out on a photography career. Whatever the path that led him here, the execution here is world-class. I loved it.

The coffee was decent and the foam on my cappuccino while slightly foamy was still nice. When I grow up and burn out on my next career, I want to open a cafe this nice.


They squeezed seating for 12 in this tiny cafe.



Arguably the best printed menu in the 3W.

Kaffeemacherei
Eckenheimer Landstrasse 70
60318 Frankfurt
+49 69 48008766
www.die-kaffeemacherei.de




Welcome to Kaffeewerk Espressionist.

Kaffeewerk Espressionist - Frankfurt
You've probably heard about it and I'm pretty sure you've never seen one in a working cafe environment, but if you want to see the new La Marzocco Strada EP 2 group, then this is the place to be. Of course, it doesn't look like they know how to exploit the machine's potential, but the ladies working here look pleasant enough. And yes, they're Russian. Run, don't walk.

Nestled in what seems to have been a sort of industrial area reclaimed by development and modern buildings, the roadwork makes it a but confusing to arrive, but the modernist decor is typical of the new wave coffeeshop. Lack of on-street parking is settled by parking on the sidewalk fronting the shop.


The view from my seat at Espressionist.

I haven't really been paying attention but at Espressionist they have two different types of macchiato. Maybe this is true for the rest of Germany or across Europe, but this is the only place I visited where there was any confusion. The girls offer a macchiato and a latte macchiato. My German is poor and their English was slightly better than my German but we were still unable to come to an understanding regarding the difference and I went with the latte macchiato.

Which turned out to be a basic Cafe Latte - espresso and steamed milk. Not that the drink was bar or poorly prepared, I just don't like drinking big lattes and it wasn't to my liking. I wanted a small, quick drink with greater coffee-to-milk ratio. The latte was nicely prepared and looked good in the tall glass but I wish they went with simple naming conventions instead of two types of macchiato when one will suffice. Perhaps it's to satiate the Starbucks educated crowd.


Hello, Latte Macchiato.

It was quiet when I visited, with only one or two other patrons coming in for a coffee. They offer a small selection of baked goods that looked pretty good and I enjoyed the few minutes I spent there before heading back out into the wilds of Frankfurt.

Kaffeewerk Espressionist
Europa Allee 29
60327 Frankfurt
+49 69 91316787
www.espressionist.net




The Coffee Altar at Bonanza Coffee Heroes.

Bonanza Coffee Heroes - Berlin
My one and only stop in Berlin was delivered by the informative blog Cafe Kultur Berlin. Located in the old East Berlin in a Cold War era building (in fact part of the charm of the place is that it looks like it could have been part of the Cold War), I knew I was in a house of serious coffee people when: a)a guy was wearing a tie and vest, b)the guy had facial hair, c)he was wearing a hat, d)he was very intently brewing a pour over, e)he was weighing and measuring as he brewed, f)he took pictures of his brew and g)seemed mildly irritated by the fat guy in a blue Columbia news media jacket wearing a camera.

Ah, Third Wave thrives even in Germany. Lucky the world.


Bonanza: macchiato.

What I liked most about Bonanza was the interior of the building itself. Dilapidated concrete in need of patching gave a distinct Soviet Cold War feel to the place. I fantasized what it must have been like in 1980s walking along the streets and seeing what this space was during those times. Bleak, cold, dismal. Quite a difference from today.

Paired with the Cold War building was a collection of what looks to be 1950s era Probat roasters. Here, Bonanza roasts their own coffee with burlap bags stacked against a wall, little stools positioned about for guests to use and a monolithic steel altar to espresso-making, complete with the requisite Synesso espresso machine.


Bonanza's collection of roasters.

Granted, it was about half an hour to closing, so the place was quiet. The two guys there (one of them the owner) were busy either photographing the v60 brew, fiddling with the cash register, or preparing to go to a concert. I'm not one to tip my hat that I work in coffee, so I kept that to myself because I find it much more interesting to see how a place operates when they think you're just some schmoe. Though I did find it amusing to hear them talk trash about Counter Culture (the mustached guy is from the Southeast United States).

After the guys left, I chatted up the female barista about how things were and if I could have a coffee please. They had a couple of hand brew coffees available and asked her to select the one she was most excited about. She chose their El Salvador coffee. I don't know much else about the coffee because that's all the menu board read: "El Salvador."


Brewing with the V60.

Brewed in the Hario V60, Bonanza follows the style espoused by most baristas: fast. My coffee brewed in just over two minutes, which might have been attributable to the relatively new barista but that guy with the mustache shooting pictures of his brew did the same thing.

The coffee itself wasn't too bad (I liked my macchiato better), but the quick brew time resulted in a distinct underextracted sour tone to the coffee. Not terribly bad but nothing to savor and run home to tell momma either. The barista was pleasant enough and we chatted briefly about Berlin and some things to do in the city before I bid my adieu and headed off in search of the brauhaus.


My cup of El Salvador. Bright, but sour.

Bonanza Coffee Heroes
Oderberger Strasse 35
10435 Berlin
+49 176 61691 496
www.bonanzacoffee.de

Bona Vita Electric Kettle

Starting off with cold water.

During last year's coffee industry trade show, I ran across a small booth with one guy. He was hawking a new drip coffee brewer that was supposed to deliver water at 200F - the ideal temperature for coffee brewing. We talked and I was very interested in bringing these brewers to our customers but they wouldn't be ready for a few months due to UL listing, importation and whatever ills plagues the import manufacturer.

Fast-foward to a couple of weeks ago and Todd finally made it out to see us with some gifts in tow: the aforementioned coffee brewer, along with their new electric water kettle. In case you haven't been following, hand pour water kettles have been all the rage in the barista ranks for the last few years. And while there are a few nice ones on the market, they're usually pretty pricey and are subject to thermal loss during use. HarioUSA has been threatening for a couple of years to import their electic Buono kettle but they've been lazy to do so, and it's such a pain in the butt to do business with Hario distributors that it's easier to just abandon their line altogether - especially when there are easier options available.

The Bona Vita Electric Kettle is one such option.

Manufactured in China, the BVEK features stainless steel construction, a nice tapered pouring nozzle, simple electronics and ease of use. The lid fits securely to the top and features pressure relief holes that can double as an orifice for your temperature probe.

The bottom of the kettle and the base are made from high-impact plastics and feature a switch, located beneath the handle, and a red indicator light to let you know when the thing is "on". Overall, construction is nice and it feels good, though the finger relief on the handle for ergonomics isn't as comfortable as you'd prefer.


Brewing a pour over with the Bona Vita.

Originally I thought I would conduct these tests in the real world of Spro, but it can be so darn busy in there that it's easier for me to take the unit elsewhere where I have the time and space to concentrate and give it a try.

The unit itself is compact and smart-looking. The design has just the right blend of stainless and black plastic, making it pleasing in the workspace. For the home user, it's absolutely brilliant. For the professional barista considering its deployment in a shop environment, there are a few things to consider.

First off, it's reasonably well-built and I do expect it to take a bit of a beating, and if you can avoid dropping the kettle, it should last quite some time. My concern lies with the number of cycles the unit is designed to take. If you're serving 100 cups per day and heating each batch of water to order (or reheating), you could be talking 75,000 cycles per year. It might take the home user a lifetime to reach that many cycles.

But that's not to discredit the Little Kettle That Can. In the few days that I've been playing with it, and the week prior being mauled by the Spro baristas, the BVEK seems like a winner. The construction is good, the design is pleasant and the price point blows even the regular Hario non-electric Buono Kettle away.

For the purposes of this test, I used the BVEK to heat 32 ounces of water from 60.7F to boiling point (212F) and the auto shut off of the unit. With an ambient temperature of 68F, the kettle started steaming (145F) around three minutes and reached 212F at 6 minutes 2 seconds. Not bad performance for a little 120volt kettle. Though, if you were using this in a professional environment, six minutes is quite a long stretch that could be mitigated by running multiple kettles constantly heating.

At Spro, we only serve 12 ounce brewed coffees. For these kinds of situations, how does the kettle perform with lower volumes of water? Typically, a 12 ounce coffee absorbs two ounces of water in the brew cycle. The next test involved heating 14 ounces of water (65.4F) to boiling, resulting in a time of two minutes and fifty-three seconds. Definitely this heating time is well within striking range of any brew cycle, roughly halving the 32 ounce time.

However, heating 14 ounces of water does not allow for cup preheating or hot rinsing of the paper filter. A twenty ounce sample of water (65.1F) took just under four minutes (3:57) to reach the boiling point.


The overall look of the handsome Bona Vita Kettle.

From an operational standpoint, there are a few more things to consider. If you're pulling your water from a hot water tank and using the kettle to stabilize temperature, then you'll experience much quicker heat times. Also, the test times here are run to the boiling point when the kettle's auto-shutoff feature kicks in. With a thermometer in hand, and the 200F goal, you should be able to shave off up to 30 seconds (or more) from the heat times.

While not as finely tapered as the Hario Buono kettle, the Bona Vita's taper provides for smooth pouring action, as well as fine stream control. Those of you used to the Buono will find the transition quite easy.

One concern that I do have with the Bona Vita is the bottom of the kettle and it's electrical contacts. Even though they are recessed and probably designed as best as possible to reduce shock, my concern is for use in wet and messy environments - especially those run by messy, disorganized baristas. Stray grounds may get into the contacts and muck things up, which is more reason for every barista to run a clean station.

Another potential problem, though a minor one, is the length of the electric cord. At 29 inches, it's plenty long for use on a kitchen counter or backbar, but if your electrical requirements require a bit of a run underneath the counter (as it is at Spro), you will need an extension cord.

In summary, the Bona Vita Electric Kettle is a winner. Either for the home user (excellent) or the professional coffee shop (very good). We will be stocking them at Spro and while they are simple on/off kettles, the next generation Todd promises me will have programmable temperature controls so that you can offer a variety of water temperatures for coffee or tea.

Call Of The Siren Song

Grande Mocha Frappuccino.

It's another weekend in Pawtucket, Rhode Island for the annual Mid-Atlantic NorthEast Coffee Conference (aka MANE) where we've talked coffee, discussed coffee, argued about coffee, theorized about coffee and even drank some coffee. So much going on but the essence is that the MANE is simply the best barista coffee event in the United States today.

Where other events are surrounded by the politics and dogma of the coffee industry, MANE is solidly independent and free-thinking. It's a place for open exchange of ideas and the closes thing that the barista craft has to a chefs congress and it's only going to get better in the future.


At some point in time, everyone goes to Starbucks.

But all that's over for this year and after two solid days of non-stop barista craft, we headed out for a Sunday brunch, a walk around Providence and some refreshments at that one coffee place we all know: Starbucks. While everyone enjoyed a tea lemonade drink, I couldn't but help myself to that granddaddy of Starbucks creations: The Mocha Frappuccino.

Nothing like hanging with the world's top barista, machine tech and green importers at the place that started it all.

Tasting Charleston

House Salad with Strawberry Vinaigrette at Bluegrass Kitchen.

Charleston, West Virginia. I never thought I would come here. Nothing against the city, it just was never on my list of places to visit though I must say that there's a certain charm to this place. Walking downtown, the old buildings look cool and I'm tempted to put a Spro here.

Of course, there's lots of vacant shopfronts in downtown Charleston, attesting to its struggle to attract more people to city life. According to Tom hanging out at The Squire, Charleston's population of 50,000 swells to 150,000 during the day. Sounds like a lot until you realize that Baltimore's population is just under a million.


Rueben Kincaid - house cured West Virginia beef brisket with sauerkraut, swiss cheese and Sputnik dressing.

Still, finding parking in Charleston is not easy. They don't have enough. Sure, they've got great looking brick paved sidewalks and streets but the parking is precious and I circle a few times to land a spot in front of Taylor's Books where I've been seduced by the clearance book section and have loaded up on cooking tomes.

But before that, I was enjoying lunch at the Bluegrass Kitchen. One of those progressive, locally sourced kind of places with the church pews, sort of remnant furniture and tasty grub. Fresh greens for a nice salad and house cured pastrami with a spicy dressing made for a very good reuben.


Peanut Butter Brownie and Coconut ice cream from Ellen's Homemade Ice Cream.

Like most places, Charleston is national food chain Hell. Turn in any direction and you'll find the typical chain places. The big news in food here? Panera Bread recently opened at the Towne Center Mall. Brilliant. Not. And like most places, you have to seek out the different and the tasty. And I'm hoping to seek some of that out while here this weekend.

Next stop: Ellen's Homemade Ice Cream. Initially, I was thinking that I might jump in the car and charge up to Columbus to find out what the hype surrounding Jeni's Ice Cream is all about. Only to find out from google maps that it's a three-hour drive. Forget Jeni, Hello Ellen.


A nice cigar at The Squire.

Capitol Street seems to be the right place today. Across from Taylor Books is Ellen's, a quaint ice cream joint that makes everything in-house. She's got a standard selection of ice creams, as well as light fare and a coffee menu. I'm here strictly for the ice cream and order coconut with the day's special PB Brownie.

The Peanut Butter Brownie is just right. Creamy peanut butter and frozen bits of brownie. Very nice. The coconut has shaved pieces mixed in and is light and creamy. Not quite the coconut at Les Halles but pretty good. For some reason, I ordered the large ice cream, ate it all and felt a bit ill afterwards. In reality, I probably should have ordered a milkshake. Oh well, there's always tomorrow.


The Planters brand Royal peanut roaster at The Peanut Shoppe.

While Taylor's and Ellen's offer coffee and espresso drinks and the venerable Capital Roasting is just around the corner, I decide against buying coffee. It's not that I'm some sort of coffee snob (okay, well, maybe) but I'm just scared of drinking bad coffee and the tell tale signs tell me to avoid.

Next stop is The Squire, the local tobacconist who's been here since 1993 and boasts the largest humidor in Charleston and perhaps West Virginia. They've got a nice selection and offer a number of cigars that I like and others that I have not seen before. I chose an Alec Bradley SCR lancero that's got some spice and good flavor but the roll is off, the center is soft and goes out continuously during the last half.

Earlier I had spotted The Peanut Shoppe as I was walking by paying my meter. By the way, if you do visit Charleston, be sure to pay your meter on time. The meter maid patrols every 15 minutes and is only too eager to write you a ticket. Someone's gotta pay for the deficit and they want it to be you.

What had caught my eye about The Peanut Shoppe was the 25 pound Planters brand peanut drum roaster in the store. It looks like and probably is an old Royal roaster and they still use it to roast their nuts. Average roast time: 30 minutes though when the crop gets old, say around August/September, the moisture has decreased and the roast time is quicker. All kinds of salted nuts, candies, popcorn and more from this decidedly old school peanut shop. Even the bags have that Old School look.

From there, it's a swing through the Towne Center Mall that looks straight out of the 1980s and reminds me of the old Hunt Valley Mall. There's a Taco Bell and I think about grabbing a crunchy ground mystery beef taco. That or the soft serve ice cream with crispy chocolate shell at the Dairy Queen.

A 3W Kind Of Opening?

Someday someone will welcome guests to this place.

I've been in the coffee game since the rough dawn of the "third wave" and I've heard all sorts of stories about baristas and their shops pissing off and offending customers of all kinds. However, what I haven't seen before is a shop that pisses off their customers before it opens.

I'm in Charleston, West Virginia this weekend and was fully prepared not to find any sort of serious coffee until I started searching Barista Exchange and found my way to the facebook page of a shop called Moxxee Coffee. With an interesting blue logo that looks to be inspired by Kaldi the dancing goat, the facebook page sports an address and hours of operation but no phone number and a website address that doesn't exist (yet).

The photos on the facebook page show the Moxxee people giving demonstrations, going to SCAA Anaheim and some build out details. All in all, the facebook pages gives the impression of an operational shop that's making 3W style coffee beverages.


Someday people will sit here.

Then you do a google search and you find one Charlestonian who's just fed up and pissed off. He's been following and posting about Moxxee's progress for the past two years and I guess that if I had been eagerly following and waiting for ostensibly good coffee in my town, I'd be pissed too.

The angst of the blogger and the photos on their facebook page (plus the potential for tasty coffee) compelled me to make the drive down to Morris Street to see if Moxxee indeed was closed or open.

Situated on a quiet corner, the reclaimed building has been clad in metal panels and the interior done with mesh seats, contemporary banquette, copper window counters and a really nice-looking steel collage main counter. It's contemporary and high-tech looking.

The bar itself sports a big double Fetco drip coffee brewer, twin Clover brewers, dual Cirqua water systems, two Mazzer Robur-E grinders, a Mazzer Mini grinder (guessing decaf espresso here), and a three-group Synesso Cyncra espresso machine. All-in-all, Moxxee's equipment list reads like the baristas dream list. Of 2009.

Aside from the scattered pieces of technology and a paella pan/cooker combo scattered around the shop, Moxxee Coffee looks like it's ready to go. To my eye, with just a little cleanup, they should be able to add coffee, turn the lights on and rock and roll. Barring unforeseen technical issues or permitting, I can't imagine why they wouldn't be open - especially considering how much they've spent on the build out.

I guess I'm a bit influenced by Charles West's frustration because as I looked over their menu board, I couldn't help but to think that these guys really are stuck in 2009. Individual, brew-to-order coffee for $2.00? Shots of espresso for $1.50? Latte for $2.50? These really are 2009 prices and is a difficult way to make a profitable shop. I'm guessing the owners will revisit their pricing once they actively start purchasing inventory.

Today isn't the day, but ostensibly the day will come when the citizens of Charleston will be able to walk into Moxxee to try their version of 3W coffee.

I just wonder if Charles West will visit.

Strada-ling DC

Scott and The Boys latest album cover art.

I'm in DC for the day to hang with friends and take the La Marzocco Strada EP espresso machine technicians course, ostensibly one of the final hurdles before La Marzocco will allow me to have one of the new machines for Spro Hampden.

For as advanced and high-tech as the Strada EP really is, it's actually quite simple, and seemingly easy, to service. Pump rebuilds, firmware updates, potentiometer replacements all seem so much simpler than the Linea or GB5 series of machines. It's also vastly different than its sister MP version, with the MP being closer to a GB5 than the EP.


Inside the Strada EP paddle.

After an afternoon with Chris and the rest of the guys jockeying for a new Strada EP, I headed over with Rashid to check out his place, Filter. I had heard quite a lot about Filter from other baristas and chef Mark Furstenburg. Actually, it was really Mark's recommendation that made Filter the first on my list of coffee shops to visit in Washington DC and it just so happened that Rashid was taking the tech class as well.

Breaking away from the typical coffee supplier of the area, Rashid has decided to go with Annapolis' Pronto Coffee, who just so happens to buy some coffees from the same source I buy coffees - meaning they've got great coffees and I was interested to see their interpretation of the Ardi Ethiopia. Fruity, round and lovely. Paired that with a Hawthorne Bakery blueberry muffin and it was indeed a treat.


A little Ethiopian Ardi at Filter.

Filter itself is a smaller shop with seating for about 13 on the inside and a few more chairs (and lots of stoops) outside. At 4pm on a Wednesday, the place was full and humming along - one of the better reasons to investigate opening a shop in DC. Filled with colors of orange and brown, the space gives off a warm feeling and everyone seemed happily running along drinking coffee, eating pastries and surfing the internet on the free wi-fi.

For drink making, there's a La Marzocco GB5, a row of pourover brewers, a large hot water tower and a bunch of french presses for making coffee during the "busy morning rush".


Frisee Salad and Frites at Bistrot du Coin.

After departing Filter and not having eaten since my breakfast at Chick-Fil-A many hours before, I headed over to Bistrot du Coin for a little mid-afternoon meal. I've been to du Coin before and found it to be decent, in spite of some of my friends constantly raving about it.

I had the frisee salad and a side of frites. The salad was good but was a bit light on the acidity which would have popped it and really make it stand out. The frites were decent enough but slightly limp and didn't have that crisp that I really enjoy in a well-made frite. Numerous menu offerings such as blanquette du veau, curry mussels, steak tartare and the onglet made me wish for a phalanx of friends to order en masse for a sampling, which just means I will have to return at a later date.


It's Julie's last week as a District resident.

From there it was back to the La Marzocco event, this time it was for anyone interested in learning more about the Strada EP. I got to hang a bit with Samuel Demisse and see Julie Housh before she left DC and moves to the West Coast. Otherwise, I only hung out for less than an hour before heading off to dinner.

Outsourcing Your Core Competencies

Testing and vetting brew methodologies, January 2010.

Lately, I've been thinking that it's time for me to start up a restaurant. A restaurant that can seat about 30-40 people and turn roughly 200 covers on a busy service. Without a doubt, it should be cutting edge, comfortable, casual but with serious ingredients and a serious approach to quality and service. I want this new restaurant to be the best restaurant in my city.

To achieve this, I'm going to find a local supplier of restaurant equipment and produce and ask for their help. I'm going to buy the best equipment available, like a Jade cooking suite and maybe even some equipment for sous vide and molecular gastronomy.

Problem is: I'm not a "chef." But it's all good because both the guy selling me my Jade suite and the local farmer selling me super quality heirloom tomatoes are going to teach me how to use the suite and cook the food properly. In just a few days time, these people are going to teach me and my employees how to make and run what will easily become the best restaurant in the city serving high-quality food product. It's going to be awesome!

If you're reading this and thinking "this guy must be smoking crack cocaine" then you'd be right. For anyone to invest the kind of money it takes to get a business going and then expect their equipment and produce people to teach them how to cook and run a restaurant is absolutely preposterous and foolhardy.

Yet, day in and day out, people get in the coffee business expecting their coffee roaster to teach them how to become a "barista" and be "the best" and make "quality" drinks.

At Spro, we do coffee. That is our core and our focus. We are Baristas. That is what we do. This is who we are. Why I would ever allow another company and another person from outside the company and our culture to come in and "teach" our team how to do what we do, is as preposterous as me starting a restaurant and asking my Sysco rep to teach me how to be a "chef."

We have a culture. We have an approach. We have a way of doing things that is uniquely different than others. While other baristas rely on their coffee roaster to tell them how to brew coffee, pull shots, make drinks and cup profile, our baristas do it themselves. They cup the coffee samples, they cup the new arrivals, they help create the descriptions and they know their coffees.

We teach our own on how to tamp, pull shots and prepare drinks. We teach our own on our culture and our approach to hospitality and service. Our team tests and vets brew methodology. We develop and train. We learn how to make everything by hand, as a craftsman should.

The road to becoming a Spro Barista is long and difficult. There is a lot to learn - much more than can be taught in a couple of days with some roaster "customer service representative" - who, chances are, either doesn't have real world barista experience or has been away from cafe service for so long that I question their suitability to teach modern coffee production techniques.

Truth be told, I don't encourage so-called "Third Wave" thinking. I don't encourage "rock star" worship I see in many other baristas. I don't even encourage competitions. I should note that I don't discourage those areas either (except the "third wave" thinking part - I truly abhor "third wave"). And while I don't encourage and don't discourage, I would be supportive of any Spro Barista that desired to engage in those areas of the industry.

What I do encourage and support is craftsmanship and hospitality. Our focus is not somewhere out there in the pretense and condescension of "third wave" or in the hype and fallacy of barista competitions, it is here on the home front and making great coffee day in and day out for our guests. We make coffee and provide a warm, nurturing environment - one that must come from within and one that cannot be outsourced to a third-party company.

It's time that those who desire to call themselves "baristas" and "coffee professionals" break away from this fallacy that your coffee roaster can make you and your people "baristas."

Handmade Totalmente

Two bottles of Gahara Vanilla Syrup starting their journey.

So far, 2011 has been a busy year. I've been back and forth to Central and South America, as well as southern North America several times. My times at home have been short and it wasn't until last month when I actually had time to slow down and return to my roots, so to speak.

In May, I was home for 22 days. Time to slow down. Time to focus. Time to work. Time to re-connect with my baristas and get back to what we do best. People think I'm lucky because I am given the opportunity to travel. I think I'm lucky because I return to a great team focused on making fantastic products for our guests.

For the past couple of days, after recovering from the haze that was the World Barista Championship in Bogota, Colombia, I've been working in the bowels of Spro working with ingredients, tasting coffees and whipping up new batches of handmade this and that. I've been back on the farmers market circuit seeing what's new and available, and planning new menu items for the heat of summer.

It brings me back to the aspect of barista that I like the most: preparing everything handmade. I'm happy to say that nothing at Spro is commercially processed. We prepare everything in-house or work with purveyors who share our same passion for doing things "the hard way." From making the coffees individually to order to the handmade syrups to the traditionally made agua fresca to the quirky take on classic sorbets whipped up in the PacoJet. Everything is sourced thoughtfully and carefully. Everything is tasted and vetted before we present it to our guests.

I'm fortunate to have the opportunity to travel the world, work with baristas and judge barista competitions. I meet wonderful people and make incredible friends. But at the end of the day, I find myself inspired most by the very people I work day in and day out - the team at Spro.

And Sometimes I Fail

I'm big on customer service and working to provide the guest with a great experience every time they visit one of our locations.

And sometimes I fail.

Yesterday, I failed in a major - looking like a complete asshole kind of way.

I've been running my own little company for twelve years now and I've made just about every customer service mistake one person could make. I've yelled at customers, argued with customers and kicked customers out - sometimes in a very fiery and spectacular fashion.

Maybe some of those times I was in the "right" on the matter and the customer/guest/visitor transgression was met with a commensurate response that could be completely justified - meaning that I was "right."

However, there has never been an incident where, after cooling down, thinking about it and analyzing the situation, I have ever felt that it truly was the right way to handle the matter and that I couldn't have responded better, and won out with aces.

The situation was this: I'm standing in a walkway chatting with a long-time guest whom I haven't seen in months when an elderly gentleman walks between us (there's about three feet between the guest and I). Instead of the usual convention of saying "excuse me", the elderly man gruffly tells me to get out of the way and makes a disparaging remark on my tummy. At first, I didn't catch his meaning but the snideness of his manner just tweaked me enough to press it a little farther.

Now, it's later in the day (about 4pm) and I had just come to the location to drop off some supplies after spending the morning at the roasteria repairing the roaster and the afternoon in the garden planting tomatoes. So, by this point, I'm looking pretty disheveled: my hair is messy, I'm wearing work boots and probably look slightly grimy from planting the garden. In other words, I look like a laborer.

I press the guy a little on his meaning and he still comes at me with the disparaging remarks. Usually, I don't let these kinds of people bother me but today, I'm in that mix of being tired and dirty from working and slightly irritated about a variety of things, meaning that when this guy comes at me, I lose perspective and become confrontational.

You know, why the guy didn't just do the polite thing and say "excuse me" or "excuse me, but you're in the way", I don't know. Maybe he was having a bad day or maybe he just thought that I was some (to his mind) piece of shit Hispanic laborer that didn't deserve the general respect and courtesy that he would give to other white people (I note this because the guest I had been talking to is white and the guy didn't address him and singled me out).

Whatever the case may be, it started out poorly and went all downhill from there.

Come to think of it, the guest and I were talking about the piss poor ways that the SCAA and WBC treats their volunteers and judges - a subject that always irritates me - and probably was the catalyst (on my end) for the degradation in handling the matter.

I don't remember the specifics but it wasn't pretty. I did not handle myself in the manner that I desired. I was the offended party who thought he deserved justice. Regardless of who was "right", I still ended up looking like an asshole. Not only to the elderly man without manners but, more importantly, to the other guests that were in the house at the time.

I'd like to think that I was justified. That I was "right." I stood up and didn't take prejudiced crap from some jerkoff. But in the end, like every time before, I don't feel that it was the "right" thing to do. I handled it poorly and engaged that elderly man in the manner that he engaged me. I didn't elevate the interaction. I didn't improve upon it. I helped degrade it. And that, to me, is a Failure.

I often talk about hospitality and leadership. That an environment of hospitality and quality can only be maintained if it is strongly demonstrated by the leadership. I'm embarrassed and ashamed that I failed so poorly and brilliantly as a leader during this incident. In front of staff, guests and passers-by. That kind of interaction can only give people a poor impression of who we are and what we are about.

Hospitality is easy when things are running smoothly and everyone is happy. The real test is when you're met with someone as grumpy and rude as that old man. Granted, I wasn't working the bar but anytime that I step into the scene, I should always be "on" and not running in cruise mode. What I should have done was dropped off the delivery and gotten the heck outta there. I had just come from working in the garden so I looked terrible (and probably smelled funky). I wasn't prepared for the "show" that we like to give to our guests.

I just hope that the next time I'm faced with a challenging guest, I'll have more clarity to handle the situation better.

Coffee Obsessive

I'm currently stuck in Mexico City after a mechanical problem with the airplane forced a two-hour delay, missing my window to connect on a flight back home to Baltimore. Granted, if I'm going to be "stuck" anywhere, Mexico City is about as ideal as it gets.

To my own surprise, this blog was mentioned in the article about me and my little company, Spro Coffee, in Baltimore. For those of you visiting us from the Washington Post: welcome.

I first was introduced to Martha Thomas about nine months ago in June 2010 where I received a phone call during my trip to London for the World Barista Championship. That's where the article you read in the Post all started. Over the next nine months, Martha and I would chat on a regular basis regarding the article and she came in several times to see just how we do what we do in our little shop in Hampden.

Martha joined us for a cupping with Joan & Ralph Gaston of Rusty's Hawaiian Ka'u Coffee where we sampled a range of coffees, including samples grown by Lorie Obra (Joan's Mom) - who is an amazing scientist turned coffee farmer on the Big Island. Martha later joined us in a demonstration on how we select a brewing method that "pairs" with a particular coffee. It seems that in the translation of the article, a little bit of both events were mixed together.

As with any article written over a long period of time, some details may have been a little jumbled with the passage of time. I wanted to take a moment to clarify some of the details:

- A visit to Anthony Rue's Volta Coffee & Tea in July 2009 was instrumental to the direction we decided to take Spro Hampden. Had it not been for Anthony, our approach of multiple brew methods throughout the day might not have happened. If anything, we might have ended up "cheating" like many shops in the country by batch brewing coffee during the morning "rush" instead of taking the time to prepare each cup by hand.

- Much of what we do is inspired by others. Almost nothing is truly original. From Ichiro Sekuguchi of Tokyo's Cafe de L'ambre to John Sanders of Origins Organic Coffee, Spike Gjerde of Woodberry Kitchen, Aki & Alex from Ideas In Food, and fellow baristas like John Lewis - all and more have had an impact on me and the way we approach and present our coffees.

- In the article I'm quoted as saying: "We have no loyalty to any one roaster." Honestly, I don't think I ever said that - especially since loyalty is something central to what we do and own approach to doing things. As a company, we're very loyal to our vendors. We maintain long-term relationships with all our vendors. A great example of this is Origins Organic Coffee. We've been buying their coffee since 2004.

What I did say is that we do not maintain roaster exclusivity with any one roaster. In the coffee business, the typical model is for a retail shop (like Spro) to purchase all their coffees from one coffee roaster. It's a limited way of doing business that is slowly eroding in these modern times (although one of our original six roasters, Counter Culture Coffee of Durham, NC recently told us that they would no longer sell to Spro for three reasons, one of which was that they were returning to the roaster exclusivity model).

Roaster exclusivity is simply ludicrous. It's akin to walking into your local pub and only finding one brand of beer or alcohol. We are unable to do business with companies that insist on roaster exclusivity and we're very appreciative of the companies who started with us and believed in supporting our approach - and those companies are:

Origins Organic Coffee - Vancouver, BC
Barefoot Coffee - San Jose, CA
Ecco Caffe - Santa Rosa, CA
Stumptown Coffee - Portland, OR & New York City
Intelligentsia Coffee - Chicago, IL

- In the article, Ryan Jensen (owner of Peregrine Espresso in Washington DC) cautions about claims of singularity. While our model of multiple roasters, multiple coffees paired to multiple brewing methods, made by hand, day-in and day-out, is still the only one in the industry, I certainly hope that this anomaly is short-lived.

Seriously, Spro Hampden can only make so many coffees per day and we can only impact a small segment of the coffee drinking public. For our notion of quality coffee prepared without compromise to be tasted by the larger public, more shops have to take our approach. We cannot and do not want to be the only kid on the block serving our kind of coffee.

However, to do what we do takes a certain level of commitment and skill. Ryan Jensen has both of those and with his opening of a second Peregrine in the coming months, I'm hoping we'll see a more in-depth approach to their coffee program - because I think he's the best coffee operator in The District.

- The article mentions my judging experience. While I have judged barista competitions across North America, Central & South America, as well as Africa, I have not judged a competition in England. My visit to London last summer ended up with me as a spokesperson for Reg Barber Enterprises during the World Barista Championship.

From 2004-2007, I served as a volunteer director on the Executive Council of the Barista Guild of America. I have also served as a volunteer for the United States Barista Championship regional competitions and as a volunteer trainer for the Specialty Coffee Association of America. And in three weeks, I will serve again as a volunteer panelist speaking on multiple brewing methods in a cafe environment at the SCAA's annual trade show in Houston. I will be one on a panel with Anthony Rue (Volta), John Piquet (Caffe D'Bolla), Kyle Glanville (Intelligentsia) and Tracy Allen (moderator).

So, despite my criticism of the SCAA, I'm still willing to support and help out when I feel that I can lend something of value.

Well, that's about all I have. It's humbling to be written about in the Washington Post and I'm truly honored, but much of the credit goes to the people around me. My staff of baristas are some of the best baristas I've ever known and worked with, they ply our craft with humility and honesty in an unassuming manner absent of pretense and condescension. My non-coffee friends and family keep me grounded. My mentor, John Sanders, who has been instrumental in my learning of coffee and sense of duty to get involved in our industry. And many thanks to my friends in and around the business, without whom I never would have done what we do.

And of course, thanks to Martha Thomas for noticing and taking interest in what we do to take it to the Post. She's been fun and easy to work with and I wish her the best in her writing career. Same goes to the editors, staff and Marvin the photographer from the Post. Always professional and always easy to work with.

Thanks to all of them and thanks also to you for reading the Washington Post article and then this lengthy blog post (btw, I write about more than just coffee here). I hope you'll find your way to visit our little shop in Baltimore (or at least your local specialty coffee purveyor) where we look forward to making you a cup of coffee in a manner we hope you will enjoy.

Best regards,

Jay
Mexico City
6 Abril 2011

1 Year = $14 for $1

abc2new's Charley Crowson lines up an interview.

Over the weekend on Saturday we celebrated the One Year Anniversary of Spro Hampden's opening. It's been a fun, exciting and educational year for us. We've been learning how to manage multiple locations, manage a wide array of great coffees from many different roasters, and we've constantly been refining our service and preparation techniques.

Along the way, we've made some great friends and generally have enjoyed a great time over the past twelve months.


Ordering from the Anniversary Menu.

To mark the date, we brought in a selection of coffees from Filadelfia Estate in Guatemala, Cafe ZaJay in Veracruz, Mexico, Four Barrel in San Francisco and the Aida's Grand Reserve from El Salvador - all for just One Dollar a cup!

You know, because One Year means One Dollar, so for the ten year anniversary all coffees will cost ten dollars!


She's a St. Bernard!

Predictably, the AGR sold out within the first 90 minutes. I mean, here's one of the most celebrated coffees that our customers have seen on CNN.com and they've heard the hype but just couldn't or didn't want to spend $14 on a cup. Now they can come and get it for a buck - half the price of our normally cheapest coffee??? That's crazy! And we blew through the remaining inventory with record speed.

It was a good day with many of our friends, regulars and well-wishers stopping by to see what was on offer. And when the Anniversary Coffees ran out, we ran the Brazil Samamobaia as the Anniversary Coffee so that everyone could have the opportunity to try amazing coffees for a dollar.


Lindsay oversees her last day.

Also, it was Lindsay's last day with us so we gathered at the midday shift change with a chilled bottle of Ketel One and toasted to her future.

All in all, it was a nice way to cap off our first year at Spro Hampden.


Shots of Ketel One to celebrate and bid adieu.



Shots.



Hugs.

Pissing Off The "Gods" Of Coffee

I received a rather interesting phone call today.

It was an industry friend calling to tell me that the coffee company he works for no longer will sell my company coffee.

Turns out that the company he works for is unhappy with the way we have been representing their coffee at The Spro. The company? Counter Culture Coffee.

Evidently, there are three reasons why they no longer will sell to us:

1 - They are unhappy that we started serving the Aida's Grand Reserve in February.

2 - They say Aida Batlle (the producer) is unhappy that we are serving her coffee.

3 - I have made disparaging remarks about Peter Giuliano (SCAA President and CCC owner).

There were a couple of other minor issues that were also included in the discussion (I'll go into those later).

For sure, Numbers One and Three are all true. We started serving the AGR on Valentine's Day after freeze storing it since we received the coffee in late September/early October. And I have been very critical of Peter Giuliano (as the SCAA President) of late - especially with the recent discussion on Barista Exchange (sorry, I just put the link to the thread, you'll have to scroll through to see the action - it's quite entertaining, maybe).

As for Number Two, I can only guess. We released the AGR the day that I left for El Salvador to volunteer my time judging their national barista championship, and I even sent a message to Aida that I was going to be in San Salvador and if she might have time to meet up for a visit. She said she was busy at the farm and that it wouldn't be possible. I figured that if she had a problem she would have said so - or maybe not.

To be honest, I'm actually surprised it took this long for Peter Giuliano to pull this one. I expected this to come much earlier since I have been quite critical of his handling of SCAA affairs over the past year or so.

Quite seriously, I don't really have a problem with this. It's what I expected and seems to be par for the course (you know, agree with us, or else). To my mind, any and every company has a right to sell (or stop selling) to any outfit it desires. They want to sell to us - cool. They don't want to sell to us - that's cool too.

Some of the other tertiary issues that were presented as reasons why Counter Culture no longer will to sell to us are that: a) CCC is moving away from the multiple roaster model and only wants to pursue the roaster exclusivity model (which is something Spro does not do), and b) we don't buy enough coffee.

"A" is a curious reason since a year ago they said that they wanted to pursue the multiple (non exclusive) roaster model. Maybe they've really changed their minds. Afterall, when a client uses multiple roasters, they're not buying all their coffee from one roaster and it's less profitable to that roaster. So note to those of you planning on opening a multiple roaster coffeeshop: Counter Culture is not interested in that model.

Of course, with Spro they don't have all the extra expenses of the exclusivity model. We don't ask or expect barista training, machine service or all the extras that roasters usually have to provide on a somewhat complimentary level. They simply sell us coffee at the price specified and we pay. We don't ask for anything extra or anything else - just quality coffee, at any price. In fact, the only time we take of their customer service rep is when he comes in to hang out, have a coffee and chat. We're very "low maintenance" - partly because we prefer it that way and also because we respect that with exclusivity comes those service "perks".

As to "B", I guess we don't buy "enough" coffee. From the opening of Spro Hampden through this week, we've only purchased about 400 pounds of coffee from Counter Culture, at a total revenue of just under $3,300.00 (at least that's according to our QuickBooks report).

Honestly, I can admit that it's not much. We're not the 300 pound per week account that roasters dream of claiming. We're a small coffee shop with a heavy focus on delivering a variety of quality coffees to a burgeoning coffee clientele. We source coffees from multiple roasters and brew each cup of coffee one-at-a-time.

But since they said that they're basing their decision to not sell to us based on the AGR that we offered starting on Valentine's Day, I thought I would have a statistical look at the numbers.

For the AGR, we purchased one eight ounce tin for a landed price of $26.95 - that's $17.95 for the coffee and $9.00 for shipping. This translates into .008281% of the money we've spent or .000152% of the poundage we've purchased over the past year with Counter Culture. Surely, for even a small company purchasing a small amount (read: not "enough") of coffee these percentages are a microscopic reason to tell us to piss off.

So, less than one percent of our purchases and less than one percent of our purchased weight in coffee and we're not representing their coffee properly? Curious.

Makes one kind of wonder if they hold such a hardline on their accounts that brew the coffee in airpots and let them sit around for who knows how long. Or the accounts with bagged coffee sitting around for a bit of time. I can only guess that those coffees account for more than one percent of those account purchases...

The interesting thing is that even during this period where I have been critical of Peter Giuliano, I had thought about discontinuing our purchasing from Counter Culture based on those criticisms. However to me, agreement is not a prerequisite for a relationship or doing business. Counter Culture offers some fine coffees that my staff was excited about and we continued purchasing their coffee because we felt that we could offer them to our clientele in a thoughtful and engaging manner. I would not allow my personal thoughts regarding their owner to cloud our way of doing business. It wouldn't be professional and would just be childish.

Besides, there's lots of great people working for the company and it would be just wrong to cast doubt on any of them merely based on my criticisms of their boss or his desire to get rid of me based on the reasons above. I like all of them and wish them the best - though I do suspect that I'm persona non grata at Counter Culture events now.

In the end, I'm more amused than anything else. Disagree and criticize the President of the SCAA and get told by his company to piss off?

I'm only surprised that it didn't happen sooner.

Intelligentsia Pasadena

Menus Intelligentsia.

When it comes to interesting interior design in the coffee business, I think Intelligentsia has done some truly interesting things over the past four years. From Silver Lake to Venice Beach and now the new Pasadena location, the design has been interesting and even innovative.

Unlike the Venice Beach location, Pasadena doesn't go overboard with the Gee Whiz design approaches, like the hard concrete bleachers, odd espresso pods and underused "Slow Bar." Instead, Pasadena borrows heavily from the current Farm2Table fad of repurposed chic urban style and traditional bar design - which is probably better because it's not causing customer traffic jams at the entrance.

It's Sunday afternoon and the place is hopping. A short line and a rather friendly girl greets us. She takes our order and we're on our way. The service is friendly and efficient. LAWeekly writes about the pretentiousness of The Intelligentsia Experience, I can't comment on it because I've already been recognized by Phil.


The girls consider the offerings.

For me, the new Intelligentsia shops have become "must visit" shops whenever they open. While I may not agree or think that the designs are the best, they certainly are different and progressive, which I think is something to be celebrated or, at least, investigated.

Where Pasadena doesn't go for innovative interior design, they've worked some truly nice touches into their bar: integrated drip trays line what seems to be the entire run of the bar, allowing the baristas to spill, drip or dump liquid at any point with minimal cleanup or fuss. Water gooseneck dispensers are strategically placed, as are pitcher rinsers at every workstation.

While I'm starting to tire of the reclaimed wood and artifact style of urban design, the lineup of three larger scales that act as both weighing devices as well as a worksurface for the hand brew bar is a nice touch. Maybe even nice enough to riff on when we build the next Spro.


A cappuccino from Phil.

Our drinks come and we retreat to a table in the back. The interior is nice and I'd tell you more but if you've been to any of the new farm2table style restaurants in the last five years, then you know exactly the interior of Pasadena.

As always, the drinks are solidly executed. My brewed coffee is sweet and tasty and it's been another nice visit to a new Intelligentsia.

Journey to San Francisco

Across the agricultural plains along the I-5 North.

For reasons that now escape me, I thought driving from L.A. to San Francisco would be a good idea. I had never done the drive before and thought that it was a drive worth doing. Then, once I arrived in L.A. and started doing the calculations: one day up, one day in Napa, another day back, and I started to realize the folly of my ways. I wanted to fly.

Using all the tricks I know in arranging air travel, I still couldn't find a round trip cost under $700 - I always thought there were $75 commuter flights between LAX and SFO. Maybe for those who plan ahead, but the night before? No. Into the car we would go.


Seven hours later, we enter San Francisco.

I buy from a couple of farmers back in Maryland. I've visited a couple of farms too. I've heard the stories of the west coast farms but nothing has prepared me for what I was about to see. Not just acres of crops but miles of crops and cattle. Easily, we passed at least fifty miles of almond groves. Lettuce (or some sort of leafy green) is also a popular crop along the I-5, as are citrus fruits like oranges and lemons. We even snagged a bag of oranges for five bucks in Kettleman City.

It's difficult to fathom the vastness of the agriculture industry. Thousands of acres of cattle for both meat and dairy. High capacity farms with cattle mushed together getting ready for the slaughter. I'm fascinated while being slightly repulsed, but I also know that it seems impossible to continuously feed a nation of 330 million people without such scale - not to mention all the food we produce for export to feed people in other parts of the world.


Ana and her Americano.

Seeing the fields of green leafy vegetables reminded me of a conversation I once had with a friend whose family operates large-scale lettuce farming in Arizona: that the land had been farmed so much that the only nutrients in the lettuce were the nutrients they sprayed onto the crop while growing. Massive and kind of scary.

The drive north on the I-5 is long, straight and relatively boring (once you get past the fascination of miles of crops). It's tempting to push the speed to 100mph but the flow runs just under 80mph (the cut off for getting pulled over when the speed limit is 65mph) and my KIA Optima just doesn't seem up to the task of prolonged cruising at high speeds.


Four Barrel Head Roaster Tal Mor and Ecco Caffe Founder Andrew Barnett.

With only a lunch stop in Kettleman City (to pick up the aforementioned bag of oranges), we make it to San Francisco during the early rush hour and make our way to the coffeeshops of the Mission District, visiting both Ritual and Four Barrel where old friend Andrew Barnett comes to join us for a coffee or two.

At Ritual we find Ben Kaminsky behind the bar, then at Four Barrel: Zacharay Carlsen. Seems that no matter where you go in San Francisco there are coffee luminaries working and making your drink. It's actually nice to see working baristas doing what they do best.


My double shot prepared by Sprudge.com's Zachary Carlsen.

As we hang at Four Barrel, their entire company is gathering for some sort of rock concert/drinking outing. Last to arrive is Jeremy Tooker who hangs out for a little bit to chat.

In a little while, with a gift bag from Ryan Goodrow, we find ourselves back on Valencia heading to the Noe Valley for dinner and a nice welcome to San Francisco.