When we ordered and priced the Aida's Grand Reserve, I didn't think too much about it. It's a great coffee that costs us quite a bit of money and the price is commensurate with our costs.
Seems that the $13 cup of coffee has been generating quite a bit of national interest since CNN.com picked it up. Dai just sent me some links to the stories around the Internets...
Whole Latte Love