In the movie There's Something About Mary, Ben Stiller's character is driving across the country with some psycho convinced that he can sell America on Seven Minute Abs. Stiller's character then contradicts the psycho with Six Minute Abs and the guy starts to lose it.
I was reminded of this scene by an industry colleague today who sent me a link to a news article about a New York City coffee shop/roastery selling the "$12 Cup of Coffee."
Needless to say, I was amused.
Six Minute Abs...