Several weeks ago, or was it a few months now? Some people had been haranguing me to put up the various certifications and certificates on the wall of Spro to show our guests just how much we've been recognized. Put up the newspaper and magazine articles too, I was told. They'll like it. Give them something to read.
In my mind, all I could really think was: "poppycock."
Don't get me wrong, being noticed by CNN, The Washington Post, La Prensa and the rest is truly an honor. Those Certificates of Appreciation from the various nations thanking us for working with their baristas and judging their competitions is a humbling honor, but do I really feel the burning need to put them up on our wall for the world to see? Not really. In fact, it's slightly embarrassing.
Truth is, I really don't care. Those certifications and articles are recognitions for what we've done in the past. We've already done it and, hopefully, are moving on to the next thing. While I'm very happy that the last review was a good one (or not), I'm concerned and focused on the guest that's coming in today for a visit. What can we do to ensure that today's guest will have an equally wonderful time as the reviewer? Or will that guests drink today be as good as they remember from yesterday (or last week)?
Shuna's recent post says it all: Reliability. Accountability. Cleanliness. Humility. Manners. Efficiency
What we've done in the past is nice, but how much does it really matter? What matters is what we do today and how we approach what we do today. And today I hope were making craft.