Sunday, June 13, 2010

The Three Dollar Breakfast Sandwich

Three bucks, made to order.

"That was the best egg sandwich I've ever had."
- Kathy McLane

Admittedly, it's not the most elegant breakfast sandwich in the world. In fact, it's hardly more thoughtful than any sandwich anywhere else. It features commercial grade ingredients and nothing local and probably not sustainable - but it also doesn't cost eight dollars.

One of the biggest challenges of offering local, sustainable and thoughtful foods are the costs. People who know me know that I'm not shy to charge a price appropriate to the ingredients and skill involved in preparation but for HonFest, we wanted something a little more downscale and down home, with a price that's easy on the pocket. Three dollars puts us in the McDonald's range of pricing.

Problem is, to get that level of pricing, one has to resort to McDonald's grade ingredients. Processed, sodium-packed and cheap are the orders of the day. Oddly enough, it's those same commercial-grade ingredients that hit the memory switches the hardest.

How many people grew up eating simple sandwiches of white bread and American cheese grilled in a pan? And while we, as "adults", may want to buy everything local and sustainable, once in a while we can't help but to savor those old flavors of youth. Hence the three dollar breakfast sandwich.

There's a pre-cooked sausage patty that we pan fry in butter, there's white bread from the local H&S Bakery that we toast with butter, and then there's the whole egg that we pan fry in (guess what?) butter. Take all that and add a slice of processed American Cheese, maybe add a dash of Tabasco sauce and you've got yourself a winner.

Let the egg yolk run free and now you've got a little sauce on your sandwich. It's a bit messy but, I have to admit, darn tootin' good. So good, I had to have one for myself - or maybe I might have been spotted eating two at some point today...

Certainly, our mission propels us towards sourcing eggs from Springfield Farm, pork from Woolsey Farm, probably a sharp cheddar from Cabot, butter from Cabot and artisanal bread - assemble all of those and then we're approximating the flavors of youth while trying to maintain an adult idealism on "how it should be." And while I fully support that approach, it also makes the Three Dollar Breakfast Sandwich into the $7.50 (or more) Breakfast Sandwich.


Anonymous said...

A SPAM and egg sandwich is satisfying.

Anonymous said...

a SPAM and egg sandwhich is satisfying.